Fix & Fogg is now in the UK!

We’ve landed in London at Whole Foods Market

After years of Kiwis in London craving a taste of home and flooding our inboxes with “When are you coming to the UK?”, we couldn’t be prouder to share the day has come.

You can now find three F&F flavours on UK shelves at Whole Foods Market. Smooth Peanut Butter, Super Crunchy Peanut Butter, and Everything Butter: a functional blend of eight nuts and seeds to fuel Kiwi adventures abroad.

Further flavours, including Pistachio Butter and Smoke & Fire Peanut Butter, will join our UK line-up in 2026.

From our small team in New Zealand, we're so proud to share this milestone with you.

“Fix & Fogg was created in Wellington with a very simple idea - to make nut butter that tastes incredible and does good,” says co-founder Roman Jewell

 

“We’ve always believed that food should make you feel proud - proud of the ingredients, proud of the people behind it, and proud of the impact it has. Bringing that to the UK, with a partner like Whole Foods Market, is a huge milestone for us.”

Spread the Kiwi PB love 📮

To every F&F fan who has packed jars in their suitcase, carefully carried them through customs, or convinced a mate flying over to bring “just one more jar” - this moment is yours, because we couldn’t be (and wouldn’t be) here without you.

We’re so excited - and incredibly proud - to be sharing F&F with loved ones in the UK. And we've got a feeling you’ll be just as keen to spread the love.

We’ll keep you in the loop with the inside scoop on when you can send Fix & Fogg goodness straight to your family and friend's doors. More deliciousness is coming soon 👀

In the meantime, feel free to drop them a WhatsApp and let them know F&F has officially touched down in London town!

Save suitcase space

Over the years, we've received countless stories of Fix & Fogg travelling the globe so Kiwi's in London can get their Fix. We spotted jars, pails and pouches carefully packed into suitcases making the trip, and some, sadly, not surviving it🧳

Now that you can finally get your Fix in London, we’re giving those smuggling tales one last hoorah. Tag us in your ‘no longer smuggling PB’ story to celebrate, and we may just send a little extra love your way!