FIX & FOGG’S AWARD-WINNING EVERYTHING BUTTER
Our Everything Butter is a nut and seed spread packed full of chia, sesame, sunflower, flaxseeds and pumpkin seeds with peanuts and almonds. It’s crunchy, wholesome and 100% delicious. There’s nothing else quite like it.
EVERYTHING THAT IS GOOD AND NOTHING THAT’S NOT!
We’re coming up on the 3 year anniversary of one of our favourite nut butters - Everything Butter, so we wanted to share a little history on where this little yellow jar came from and where it’s helped take us …
To start at the beginning we should introduce Thom who was the first employee at Fix & Fogg - now our COO and our resident taste maker. You may remember him from nut butters such as Smoke and Fire, Fruit Toast and Choc Berry Everything Butter (To name a few). When we asked him about this jar of goodness, this is what he had to say:
“Dreaming up peanut butter flavours sounds like a made-up job that a 6 year old would come up with if you asked them what they wanted to be when they grow up. What’s great is that among other things at F&F, I get to do a child’s dream job for real!
Everything Butter is one of those flavours you know is going to taste great as soon as you dream it up, but it took a lot of testing and refining. To begin with we were looking at a much smaller mix of nuts and seeds, which was okay, but we decided to try one with “everything” and that’s when it went to the next level.
After countless tweaks, the end result is a brilliant big mix of creamy, crunchy toasty textures with a little hint of sesame - packed full with 8 nuts and seeds. The taste is amazing and I think the name is absolutely perfect too … because well, it's got everything in it and goes on absolutely everything.”
From a healthy food perspective, it’s also an absolute knock-out - containing all sorts of plant proteins including the full spectrum of amino acids, which are rich in omega 3, 6 and 9. It’s also got fibre, zinc, magnesium, calcium B vitamins and so much more.
What we couldn’t have known when we launched it was how so many of you in New Zealand, Aussie and the USA would get behind it too. It’s been a huge journey from winning a Gold at the prestigious USA Sofi awards and taking out the overall Champion medal at the New Zealand Outstanding Food Awards. For a kiwi company from very small beginnings, you can’t underestimate how much this means to us.
We can’t wait to share some more Everything Butter adventures with you and we wanted to take this chance to say thanks for ‘Everything!’